Today, the majority of consumers have no idea what a well made garment looks like or what quality fabric feels like, let alone take the time to even see it. They buy what ‘Poo Poo.com’ tells them to buy without question.
For smaller, boutique designers in Australia, it’s hard to buy small runs of fabric from wholesalers who have minimums of 50 metres, and we’re often forced into buying mainstream fabrics or ‘end-rolls’ of other designers. Also, the kind of fabrics brought into Australia are safe choices and generally aimed for the masses. Dull and Boring!
To stand alone, or have your own voice, you need to be creative in many ways.
I asked Mirjam Aigner if she could create some silk prints that I could make into cushion covers for my shop.
Mirjam is an amazing find and we think and imagine alike. We speak each others unspoken language fluently!
When I received this series of colourful flurrying birds, I knew they were too good to be stuck inside sitting on the couch. They were meant to fly.
Also, might I add, I don’t want to make cushions….. I want to make clothes! This fabric was screaming out to be a swanky singlet.
I absolutely love putting multiple colours together. Mirjam’s prints allow me to introduce as many beautiful Japanese silks as I want.
A trip to Kazari, my favourite Japanese fabric store set me on fire again. Seeing so many beautifully crafted and coloured fabrics from an age-old tradition, displayed in cane boxes. I could not hold back from feeling them, and unfortunately for them, I’m not so crash hot at rolling them back up!
My mum and dad were so lucky to have me!
For some reason at quite a young age, I didn’t care about having what everyone else had. I was more than happy to wear what I pleased, easily entertaining myself with arts and craft. I didn’t need to obsessively consume clothing to fulfil my boredom (hence why my mum and dad were happy to have me).
I also knew I would never be a clothes horse and it was impossible for me to look like the models in Girlfriend magazine. I did try to get an eating disorder once….. it only lasted a day. Stories of why Mum and Dad were NOT happy to have me, will eventually surface.
My true love of clothing started through the occasional raiding of my friends grandmother’s wardrobe and the trustee local op shop, where I would rummage to find the most amazing quality of clothing, construction and fabrics. I would then take them home, and reconstruct my treasures into my very own Jody style.
Unfortunately today in many Op shops there is more crap than treasure. Fast fashion has ruined our appreciation and demand for craftsmanship….. and not to mention adding to the tonnes of garbage we are burying on a daily basis. Even the Op shops struggle to recycle this garbage.
LESS IS MORE PEOPLE!
Ever since I started to take design and sewing seriously, I’d struggle to find fabric that inspired me. I would hunt for colours that weren’t in fashion and interesting weaves. I always disliked a colour being “in” for the season. Was it because it was cheaper for manufacturers to die the fabrics one colour…How many bananas were sacrificed this season?
So…I found a way to curate amazing colours and texture with fabrics from all over. It involved a ridiculous amount of hours cutting and knitting it back together in a different way. In Jody style.
This self-taught skill comes out today in how I build, construct and shape my pieces. The process is always more than what you see.
Most of these fabrics in the neck piece of the piece shown here, are small off cuts I’ve collected, catalogued and colour coded. I try my hardest not to waste.
I’m really looking forward to the journey of our collaboration.
You are now officially part of my construction!